Many times an interview is obtained through an introduction or a common connection, working a network or a search firm. But, when you need more than that, getting attention to get the interview can be difficult.
Here are a few things to pay attention to as you prepare for a job search:
Social media: spend some time on your personal profiles to ensure they are either private or presentable
Social media: spend some time on your professional profiles to ensure they market your accomplishments as well as articulate where you intend to take your career
Research: research your target company, be able to speak about them, articulate why you are attracted to that particular employer, and have specific questions prepared that demonstrate you are interested and prepared
Marketing materials: put together a website marketing yourself, a portfolio of work, a resume that stands out
Connect with the hiring manager: pick up the phone or connect online, be direct, use your network and ask for introductions
Know your strengths: be able to confidently speak about your strengths
Resume: be specific, be direct, brag and align the wording of your resume to specific positions you are targeting
Reduce their risk: a new hire is an expensive commitment, demonstrate you can do the job by how you present your past work experience
Don't rely on job boards: network, meet people, be direct and ask for introductions
Stand out: don't be afraid to use your network, market your accomplishments, do a video resume
Most of all, do not get discouraged. Be consistent, professional, and focused.